So how can we make informed decisions about our pricing strategies? I mean decisions founded on solid data and statistics. A query calendar is the answer for your earnings supervision operations.
A hotel needs an widespread earnings supervision query calendar show many query indicators to appropriately analyze store situations. Sounds nice no? But what are we talking about....
Miami Beach Hotels
The most basic version of a query calendar you contain the following information;
RevPar last year
Groups or events last year
Demand level indicator last year (High, Medium, Low, Distressed)
Demand level indicator this year
Bank holidays
School holidays
Exceptional query indicators
Hotel marketing plans
So a lot of the information is easy to get. RevPar last year, groups or events in the hotel etc, can be retrieved from internal Pms data. Te conclude if school holidays or bank holidays sway you you should run arrival statistics of last years holidays per feader store (country) against their holidays. This way you can see if any particular school or holiday from a particular country affects your hotel. It will allow you to target it intelligently with special offers and packages this year.
We have done some leg work for you and put together an international holiday calendar for half of Europe. It includes holidays and national festive days in the United Kingdom, Ireland, the Netherlands, France, Belgium, Spain (and provincial celebrations like in Catalonia), Portugal, Italy, Austria, Switzerland, Denmark, Sweden, Norway, and Finland.
We use this calendar for the hotels we manage to conclude if any country definite holidays sway our demand, in a negative or definite way. It also allows us to create promotions targeting definite vacations or celebrations. The document is based on Google Docs, shared with all our clients to advance and add countries and holidays etx... We are working together to make become stronger...
The data and information from the query calendar can now be integrated into your Otb (on the books) and pick-up summaries. It will give you a much broader view of where your hotel is trending.
In the end informed decisions are best decisions, prominent to best results!
Hotel Marketing Ideas demand Calendar - Hotel wage management Tool
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